Give me reasons to buy you (or not)

Give me reasons to buy you (or not)

Next Wednesday, July 19 at 7:00 p.m. we will have Francisco Javier Verdera Marí, Director of Sustainability and Regulatory Affairs at KNOWENCE, to talk about national and international market trends, the importance of taking into account issues such as safety, quality or the environment , and the emotional, ethical and sustainable factors when selling, the digitization of communication channels towards the consumer and other current issues related to marketing and business management.

What issues will be covered in this masterclass?

Throughout 45 minutes, our speaker will talk about:

• Global market trends: Monitoring topics of interest to companies and society (examples World Economic Forum strategic intelligence) and how to respond to these challenges.
• Risk management in light of global market trends.
• Access to international markets and compliance with legal requirements in the markets.
• The need to meet consumer expectations in terms of safety, quality and the environment. Why companies should only offer safe products or services and the reputational risk of not doing so (in a world prone to compulsive and viral communication).
• The growing importance of emotional, ethical or sustainability factors: responding to the challenges and opportunities of 'green deals', the circular economy and the "green and digital" double transition.
• Climate action, no deforestation and sustainability as selling points.
• Containers and packaging: plastic vs metal. What is more sustainable?
• Labeling and information on products.
• Digital bridges to the consumer: augmented reality, improve the experience, product information.
• Other soft aspects such as fair trade, talent and fair employment (avoiding modern slavery), zero tolerance for corruption and whistleblowing, universal accessibility (beyond braille), gender considerations and how they increasingly affect companies and their market share.
• How to communicate the virtues of our products or services, being able to demonstrate what we say. Why you should buy our products or services and not those of another company.

Do not wait!

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