Master in Events Management and Organization
- Titulación oficial
- Full Time - Spanish
- 60 ECTS
- Oct. 2025 - 10 months
Presentation
This master's degree is taught in SPANISH
Nowadays, events organization is a strategic pillar underpinning the growth and positioning of a corporate identity. Both big and small companies need professionals equipped to oversee integrated strategic communication.
Organizations are increasingly gaining a fuller overview of the impacts of hosting an event, from the economic and social aspects right through to environmental considerations.
With this in mind, the Master in Events Management and Organization of EAE Business School Madrid gives you a holistic vision of events management, gaining key multidisciplinary throughout the program in relation to the management, organization and implementation or every aspect of an event effectively and efficiently.
Participants on the Master have the option to specialize in Protocol or MICE Tourism (Meetings, Incentives, Conferencing & Exhibitions), or to acquire a global overview of the two areas, if they prefer.
As a result, at the end of the program, successful graduates will have the qualification of Master in Events Management and Organization, majoring in Protocol or in MICE Tourism.
OFFICIAL MASTERS DEGREE
On successful completion of your program, you will receive a double qualification: the Master in Events Management and Organization from EAE Business School and the Master in Events Management and Organization from the Universidad Internacional de la Empresa (UNIE)
*Official degree recognized by the Ministry of Education of Colombia and SUNEDU.
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take this master
- Global vision: You will become a professional with a holistic overview, using a multidisciplinary to manage events efficiently.
- Expert Panel: Faculty formed of acclaimed academics and renowned Event Management professionals, developing skills from first-hand application in events.
- Prestigious partners: EAE Business School Madrid works with Spain’s leading communication associations: DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA.
- Business Networking: A unique opportunity to build a network of contacts by developing relationships with you classmates and lecturers specializing in your area of interest.
- Specialization: We give you the chance to map out your future. This Master gives you the option to choose between two specialization programs: Protocol, focusing on the creation, management and supervision of different types of events and ceremonies; or MICE Tourism, gaining insight into running tourism events with an emphasis on reducing seasonality.
- True Potential Experience: Enjoy an experience that combines the Master in Events Management and Organization with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.
El Economista Ranking 2021
El Economista Ranking 2022
MERCO TALENT Ranking 2022
Syllabus
Organization of events and ceremonies – 6 ECTS
- Global conceptualization global: The origin and need for an event
- General vision of the event
- Event concept. Essential elements of every event
- Event linked to a brand
- Key players
- Event content: 360º vision
- Importance of sustainability in events
Event Design and Production – 3 ECTS
- Event design
- Creativity in event production
- Experience generation
- Current trends in event design and production
- Event production: Space design, technical elements and materials, graphic arts, celebrities
- Project management and presentation
- Supplier management
- Budgetary control
- Staff management
- Event program and content
- Safety and applicable legislation
New channels. Online Event Organization and Creation – 3 ECTS
- Presentation and introduction of new channels
- Need for online events
- Types of online events
- Online event planning
- Online event creation process
- Tools for creating an online event
- Control and security of online events
Executive Skills in Events Management – 3 ECTS
- Emotional intelligence and its use in teams
- Time management
- Presentations: Speaking in public
- Meeting organization
- Negotiation techniques
- Team leadership and motivation
- Teamwork
- Interpersonal communication
- Knowledge management
- Social skills
- Expression techniques
- Roleplay
Event strategy, planning and evaluation – 6 ECTS
- Event preparation and communication plan
- Setting general and specific objectives
- Strategic target definition
- Budget planning
- Creative concept design
- Work timeline or schedule
- Results evaluation and analysis tools
Financing, Sponsorship and Budget Management – 3 ECTS
- Financial planning of an event
- The event as an investment project
- Key concepts: Profitability, profit, sustainability
- Project costs and structure
- Financial risks of an event
- Event financing: Own/external resources
- Sponsorship, patronage and partnership
- Measuring the ROI of sponsorship
Communication through new channels. Inbound Marketing and Web Environment – 6 ECTS
- Inbound marketing: Website, contents and social media
- Web: Communication and digital distribution
- New components of the digital mix
- Official Protocol – 6 ECTS
- The concept of protocol.
- Official protocol in the Executive, Legislative and Judiciary branches.
- Protocol in the Spanish Royal Family and military protocol.
- Official protocol in the Government.
- Social Protocol – 6 ECTS
- The origin of social protocol and etiquette.
- Etiquette at social events.
- Greetings and introductions.
- At the table.
- Social correspondence, courtesy and gifts.
- Business Protocol – 6 ECTS
- Protocol and the company.
- Internal protocol manual.
- Classification and organization of company events.
- Company visits and their organization.
- Company meetings. Protocol and types of meeting.
MICE and Business Tourism Events Organization MICE – 12 ECTS
- The importance of events and business tourism in urban destinations
- Analysis and strategy formulation for attracting business meeting and events in international markets, and business opportunities
- Meeting management and organization: Conferences, forums, seminars and conventions
- Congress organization: Project stages, logistical needs, programs, congress protocol
- Trade fair organization. Project creation for organizing a trade fair. Needs, production, logistics
- Participation in a trade fair as an exhibitor: From the brief to active participation in a trade fair. Exhibitors’ manual
Themed Events – 6 ECTS
- Sports events. Characteristics, planning and organization. Sporting federations and rules of the sport
- Protocol in sport: Prize ceremonies
- Social events: Anniversaries, gala, prize ceremonies. Weddings: Organization and protocol
- Concerts and festivals. Musical events, venue characteristics and organization depending on the type of music, capacity and audience profile
Company Internship – 6 ECTS
Master’s Thesis – 6 ECTS
Minors
Minors are elective courses that enable you to personalize your Master and build a study program tht has the scope for new disciplines aligned with your profesional interest and goals. They act as real communication links that enable you to explore other areas of knowledge and connect them to yours. Minors multiply your opportunities for networking and expand your professional horizons. The range of Minors on offer varies depending on the intake and campus.
Choose between:
- Application of AI in Business
- Stategy and Data Analytics
- Fintech: Technology for Finance
- Marketing automation and marketing intelligence
- Neuromarketing
- Digital Marketing
- Sales management Innovation
- Sustainability: Strategies and Opportunities
- Scalling Up: Strategies for business growth management
- Project management techniques
- Corporate Wellbeing: Leading Wellbeing Strategies
- Business Agility
- Leadership: Team development techniques
Explore new areas of knowledge and boost your employability by acquiring the competencies in the highest demand.
3 Territories to conquer
1. Strategic Vision
Acquire the knowledge required to obtain a clear overview of the opportunities and risks involved in organizing events in terms of sustainability and social impact.
2. Leadership
Develop the skills needed to lead each process within events organization, for both institutional and events.
3. Events organization
Distinguish between political organizations and different cultural uses to apply them to events organization.
Faculty
María Nuño de la Rosa
Partner en Bbrand. Organizadora de eventos, ferias y congresos en GRUPO BURKE 2025. Organización de eventos y speaker en 20 MONOS publicidad y marketing.
Miguel Valle-Inclán
Expert in traditional marketing, digital marketing and inbound marketing. International career in multinationals such as Mondelez, Heineken and Altris. Degree in Economics and Business Administration, and Master in Sales and Marketing Management from the Instituto de Empresa.
Mencía de Garcillán
Marketing Director of Laboratorios Esseka, S.L.
Miguel Poveda
President of the International Institute in Security Studies and Vice President of the International Institute of Protocol.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Executive Events Director
- Conference Centre Manager
- Venue Manager
- Event Planner
- Public House Manager
- Digital Event Communication Specialist
- Protocol Specialist
- Cultural Event Campaign Organizers and Managers
The Master in Events Management and Organization is open to students with a very diverse range of access profiles, including graduates with a Bachelor Degree in the field of social sciences, technical qualifications, or humanities with a broad selection of specializations.
However, the Master is primarily designed for graduates with the following qualifications:
- Bachelor Degree in Protocol and Events Organization (or similar titles)
- Bachelor Degree in Tourism
- Bachelor Degree in Journalism
- Bachelor Degree in Advertising and Public Relations
- Bachelor Degree in Communication (or similar titles)
- Bachelor Degree in Business Administration and Management
- Bachelor Degree in Economics
- Bachelor Degree in Psychology, Teaching or Sociology
- The former University Diplomas and other undergraduate qualifications in economics and business.
- Postgraduate students who have completed official Master programs that include the fundamental aspects of these qualifications.
Moreover, to be suitable for this qualification, it is advisable that the student shows an interest in aspects related to event management, creation and planning, as well as aptitudes in terms of creativity, innovation and motivation for lifelong learning.
True Potential Experience
At EAE Business School Madrid, we know that are all born with something that, if you discover and nurture it in time, can make all the difference in your professional career.
With this in mind, EAE Madrid offers you the True Potential Experience: an experience that combines our Master in Events Management and Organization with a Personalized Professional Development Plan.
With True Potential Experience, we want to give you more than just a top-quality education. We want to give you the opportunity to discover your true potential and make it a reality.
Employment report
Where our students work?
Our students on EAE’s Master in Events Management and Organization work in leading companies, such as:
Financial support
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project. To be eligible to apply for the grant, the Master candidates must have created a company in the same year.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).
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