The most comprehensive Global Master in Digital Marketing & E-commerce on the market thanks to Real Audiences

EAE Business School Madrid and Real Audiences have reached an exclusive alliance that will allow our students of the Global Master in Digital Marketing & E-commerce to take a six-hour course to learn and use this software during the Residential Course that will take place in October 2023. This collaboration has been made possible thanks to Mercedes Fevrè, director of the Master, and Alex Carles, Director of Operations at Real Audiences, who will teach the content of the course itself.

Real Audiences, an ad tech RTB (Real Time Bidding) technology company, is a global DSP serving mobile ads in 44 countries on four continents and delivering nearly 10 billion ad impressions per month and thousands of brand campaigns for clients such as Havas, Publicis, BMW and Nestlé.

The result will be a complete training and certification in Programmatic Hold by Real Audiences. In this way, students will be able to understand and create programmatic campaigns to turn data into business value and get the certification to operate a world-class DSP.

All in all, this alliance has a triple benefit for EAE Madrid students:

1. Understand how programmatic advertising works and how it fits into the current digital media buying process.
2. Know the different methods that buyers and sellers can use to buy programmatically.
3. Know how data can be sourced and used in programmatic advertising.

"EAE Business School Madrid's highly accurate vision for adding quality skills for students and professionals comes at the right time, as global programmatic advertising continues to grow in European markets," says Alex Carles.

The growing presence of programmatic marketing (real-time, automated buying of advertising space) in Spain continues to change the way digital media is bought and sold. By 2023, programmatic was estimated to account for more than 80% of all digital display advertising spend and that figure is expected to continue to rise. This is increasing slightly in countries such as Germany and France, where it accounts for 82% and 85% respectively. In the US, programmatic already accounts for 91% of digital display advertising and, in global terms, display accounts for 62% of digital advertising spend worldwide.

Machine learning technologies and a constant focus on data privacy and transparency will drive media agencies and brands to collect powerful customer data to make better marketing decisions. Programmatic advertising will continue to evolve and grow in 2023, providing brands with new opportunities to reach target audiences in a more effective and efficient way, while taking into account privacy and data transparency.

Therefore, knowing how to handle these platforms will be a differentiating factor for our students today and in the future.

Within the framework of the Residential programme of the Global Master in Digital Marketing & E-commerce, in addition to the Real Audiences course, students will be able to enjoy the following activities:

• Masterclass "Neuromarketing".
• Round table "Entrepreneurship and disability: from antithesis to reality".
• Masterclass "Amazon from the inside".
• Masterclass "Application of Analytics for an ecommerce Manager".
• Masterclass "Live Shopping".
• Materclass "Ecommerce in China".
• Workshop: "Agile in the kitchen
• Workshop "Public Speaking