6 essential skills you need to develop as a Content Curator

The internet is full of endless amounts of content. Content that is waiting to be curated by creative and sharp minds. 

Content curation is the art of researching online content within a subject or field, organizing it, giving it a unique twist, and then republishing it to grow the target audience. 

Content creators and companies are always looking for marketing specialists to help them increase their reach and impact.

Content curation is becoming increasingly important in the ever-growing digital age. There’s tons of data for companies and individuals alike to utilize in order to gain an advantage in their field. 

Companies are eager to hire educated content curators with strong creative and research skills, people who can take their content to the next level. That's why we invite you to discover the Master in Marketing Management at EAE Madrid.

In this article, we’ll walk you through 7 essential steps required to become a successful content curator. 

What is a Content Curator? 

Content curators specialize in finding and organizing relevant content within a specific subject or field, mostly to provide valuable insights and republish it with their own unique twist. As a content curator, you need to be able to analyze data and metrics, to measure the impact of your curated content on your audience.  

This is the perfect job for creative, social young souls with a clear sense of the digital world we’re living in.

Essential skills and Content Curator meaning

In order to succeed even remotely as a web content curator, you need research skills, a creative mind, and be able to think on your feet when it comes to quick decisions. Content is changing every single second, and you need to be able to utilize trends as soon and as well as possible.

But what does a content curator do? These are the 7 essential skills required to become a successful content curator:

1. Analytical skills 

It’s extremely important to understand the data to be able to analyze it. That way, you’re able to make informed decisions and judgements when it comes to content curation. It’s your mission to pinpoint key information and find gaps in content which you can utilize. 

And once you’re up and running, you’ll require the same analytical skills to understand and use the data that you get concerning the curated content. You’ll need to use that data to improve your content strategy. 

2. Creative skills

Content is built on creativity. You need a creative mind to understand why something is popular. Besides that, you also need to be able to adapt to different forms of media and styles to maximize your content curation potential. You’ll be working with all types of content such as podcasts, social media posts, videos, pictures, etc.  

Content curators shine when they’re able to stand out from their competitors. This requires a lot of experimentation, trying out various approaches and creating new methods that stand out. Your audience craves something new and exciting, and you’re there to give it to them. 

3. Research skills are essential

Finding the right content is the first step of content curation. And with an endless amount of online content, it may be difficult to find exactly what you’re looking for. Your ability to research content and markets is crucial to find the content you need. You’ll need to be able to differentiate between the quality of content and identify relevant information in the heaps of content you’ll encounter.

Besides that, you’ll also need to keep up with all the trends and developments in your field in order to find the most credible references and utilize the best marketing tools available to avoid things like copyrights, plagiarism and the spreading of misinformation.

4. Editorial skills

Content curators need the same skills as content creators when it comes to writing titles, hooks, and summaries, anything to capture the attention of your audience. Being able to convey your message in a clear and engaging way is the best way to meet your audience’s needs and ensure high-quality content.

You’ll also be working with various tools to bring your ideas to life. Therefore, if you have a knack for editing software, you’re one step ahead.

5. Communication is key

Communication is extremely important when dealing with your online audience. Your audience has various needs and expectations, and it’s very important that you as a content curator meet those criteria, or they’ll try to look somewhere else.

Besides that, in order to develop relationships with other content creators, social media influencers, and specialists in your field, you’ll need to be a social soul who can communicate through social media effortlessly.  

6. Critical thinking

Not all types of content are good or useable. You’ll find (and publish) content that won’t meet the needs or expectations of your audience. The key is to learn from what works, and what doesn’t work. You’ll also need a critical mind in order to make the right judgements when it comes to finding, researching, editing, and finally republishing curated content. 

Professional development and career prospects

Companies and content creators are constantly in need of new digital marketing specialists with fresh ideas. As a content curator, you’ll be the professional they’re working with to maximize their online content curation potential.

Potential content curator job description:

• Social media content curator
• Digital marketing specialist
• Web content curator for large companies
• Social media marketing manager
• Research analyst 

Being a digital content curator can be one of the most rewarding jobs there is. If you’re a creative person with a mind for content and ever-changing statistics, this is the perfect job for you. And with the increasing need for marketing specialists, you’ll enjoy job safety for many years to come and the ability to keep growing in your field of work.

Find out how to develop your content curator skills

There are multiple studies available in EAE Madrid Business School to develop the necessary content curator skills in order to become one of the most well-rounded and best content curators in the market. With these skills, the opportunities in this digital era are endless, even as a learning content curator.

Conclusion about Content Curator jobs

It takes time, skill and commitment in order to succeed as a content curator. But once you’re there, you’ll have one of the most valuable skills to grow your audience and interpret all the data that comes with it. Content curators are the ones who will make the difference when it comes to maximizing impact and reach.