Emilio Amade from the newspaper El Mundo shows the students of the Master Customer Experience & Innovation how to transform data into visual stories

Emilio Amade, head of Infographics at Diario El Mundo, gave a class to students on the Master's in Customer Experience & Innovation at EAE Business School Madrid in which the illustrator showed students how data is transformed into visual stories and how In this way, it is possible to better understand the data and connect more directly with customers. Likewise, Emilio explained his professional experience and then challenged the students to develop their own infographics, with a soccer theme, taking advantage of the World Cup.

Bethlem Boronat, director of the Master, comments that "this type of representation not only helps students improve their ability to work visually, but also to improve teamwork, decision-making and creativity ".