EAE Business School Madrid launches a Master's Degree in Fashion and Beauty Marketing Management

EAE Business School Madrid hosted last Monday, November 28, more than 20 professionals and managers of the fashion and beauty sector from companies such as El Corte Inglés, Loewe, Zalando etc. as well as the journalist and writer Marta Robles or the fashion industry expert Fiona Ferrer, who make up the faculty of the Master in Fashion and Beauty Marketing Management.

The Master's presentation was led by Ramón Solé, Managing Partner and Founder at Instituto de Retail, Giuseppe Emanuele Adamo, Director of Marketing & Digital Transformation at EAE Business School Madrid and by the Master's directors Gadea Maier, Director of Marketing and Communication at IWC Schaffhausen and Magalí Yus, Director of External Relations at El Corte Inglés.

Gadea Maier and Magalí Yus explained that the purpose of this meeting was for all the teachers to get to know each other in order to be aligned in the objectives of the program that will be taught next April and will last 10 months in full time mode.

They also explained the structure of the program, which is made up of three modules: The first is fundamentals of the fashion and beauty sector, the second, the fashion and beauty consumer and brand management and the third, the digital marketing and communication plan: new technologies.

For his part, Ramón Solé commented that this Master's Degree has been launched to provide quality training to professionals in the field of Communication and Marketing in the Fashion and Beauty sector in Spain.

Ramón also explained that "fashion and beauty is an essential business that is part of the retail sector, which is one of the largest employers in the country". In this way, it should be taken into account that the fashion sector represents an economic and social pillar in Spain as it represents 2.8% of the national GDP and contributes to 4.1% of the labor market.

Solé also said that "fashion and beauty are a perfect tandem, as there are many points of connection between these two sectors that have allowed the construction of this Master".

The Master in Fashion and Beauty Marketing Management is a practical, creative and innovative program that combines a combination of key factors to adapt to a constantly evolving industry and has a complete vision from the present to the near future with new technologies.

This program is aimed at all those profiles that want to have a global vision of the fashion and beauty world and understand in a deep way the keys of the business and its international challenges, deepen in technology and innovation in fashion and beauty, develop a knowledge of the omnichannel strategy, understand as well as analyze the different profiles and consumers that can be found in this sector.

Students will have the opportunity to expand their networking network, as they will be in contact with professionals and experts from companies such as L'Oréal, LVMH, El Corte Inglés, Zalando and many others.

The Master's program is taught by a group of professors with many years of experience as professionals in marketing and communication positions in the world of fashion, luxury and beauty, among them:

Frida Muntion, Director of Marketing and Communication at Clínica Dermatológica; Marta Gracia, Country Manager Iberia at IWC Schaffhausen; Rogelio Chung, Interim Head of eCommerce in France-Iberia at Lego; Eva Klobuznik, Marketing & Ecommerce Manager at Eventim España; Isabel Vaquero, journalist and fashion expert; Olivier Valdecillo, CEO at New Link Spain and Portugal; Javier Blanzaco, Creative Director at El Corte Inglés; Luis Arroyo, President of Ateneo Madrid; Delia Garcia, Director of Sustainability and CSR at L'Oréal Spain; Susana Arribas, Director of Communications and Engagement at L'Oréal Spain and Portugal; José Asín, Founder and Partner of Montaz Media; Marta Robles, journalist and writer; Fiona Ferrer Leoni, Entrepreneur, journalist and writer; Soledad Garcia Llorente, visual merchandiser & Windows Display manager; José María Garcia, Retail Director at Meta Spain and Portugal; Elena Llagostera, Sales and Marketing Director at Frontera VR; José Ángel Usero, Head of Corporate Communications and Lifestyle at El Corte Inglés; Coral Sánchez, Business & People Development at Humaniza; Lucia Gil-Casares, Head of Luxury Brands Marketing at el Corte Inglés; Miguel Sánchez, CEO and Founder of Café Leather; Victor Pereda, Key Account Manager at Miele; Laura Beigveder, regional sales manager South at Zalando; Gabriel Ruiz-Taboada, Head of Revenue Management at Haypp Group; Alejandra Pedrosa, Director of Communication & PR at Abadia Retuerta and Juan Garicano, COO at Neveler among many others.